About KLRPR

KLRPR is a boutique public relations practice specializing in beauty and wellness. We build industry-defining thought leaders from visionary founders.

With more than two decades of deep category expertise, our strategic precision and influential relationships have propelled the rise of some of the industry’s most pioneering brands and respected experts.

We partner with brands navigating an increasingly saturated landscape—articulating meaningful differentiation, elevating founder authority, and building enduring reputational distinction.

Blending a NYC agency background with a warm, Southern Californian spirit, Kerri Lee Ross leads the KLRPR team to deliver personal attention and measured results, working with each client to establish their unique voice in the market. Since its founding in 2012, she has been integral in launching some of the most pioneering wellness, lifestyle and conscious beauty brands including LYMA, Moon Juice, Vintner's Daughter, Kosas, Marie Veronique + Kristina Holey, Playa Hair Care, Wildling, Henne, Care/of, In Fiore, WMN Space, Amanda Kloots and more.

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Relationships are Everything

Relationships are Everything. Over the span of 20 years in the beauty, fashion and lifestyle industries, our relationships with media and opinion leaders are evident in our solid track record for garnering features and profiles, as well as facilitating high visibility opportunities.

A Partner vs. An Agency

A Partner vs. An Agency. Kerri Lee Ross PR has intentionally stayed a tight team that fosters intimate working relationships and affords sound counsel from seasoned professionals. We keep our clients’ best interests close to the heart, and this exceptional level of support is felt.

Reputation is Golden

Reputation is Golden. Founded on referrals and word-of-mouth among industry insiders, we believe in integrity, transparency, and open communication.

Philosophy

Strategic Planning

The foundation of a successful PR campaign is a well thought out strategy that serves as a clear road map.

Compelling Storytelling

Defining a brand’s unique POV is crucial in an oversaturated market. Another serum or adaptogen powder is not going to grab attention. KLR crafts compelling stories that highlight your brand’s assets and plays to its greatest strengths.

Integrative PR Ecosystem

The media landscape has changed dramatically and continues to evolve. KLRPR is a partner that adapts gracefully to find solutions with efficiency and ease.

Our Process

Services

- Integrated Communications Programs
- Strategic Planning
- Media Relations
- Tastemaker and Influencer Engagement
- Collaborations and Partnerships
- Thought Leader and Brand Positioning
- Press Activations 
- Brand Decks

care/of
In Fiore
WMN
Amanda Kloots
Henné Organics
Lake & Skye
Needed
Ayla Beauty
Vive Sana
My New Roots
OlderBrother

Vintner’s Daughter
Moon Juice
LYMA
Monpure London
Marie Veronique + Kristina Holey
Kosas
Wilding
Playa
Shiva Rose Beauty
Monastery
May Lindstrom
juna

Who We’ve Worked with

Work
with me

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Please send me a note or email me directly at kerrileeross@me.com to learn more about Kerri Lee Ross Public Relations or to inquire about collaborating on a project.